Audience and Institution Practice Essay

Asses the importance of marketing in the media area you have studied.

   After years and years of making a film, eventually the film has to be marketed. If the film isn’t marketed, then it would be a waste to make the film in the first place. Marketing is very essential for a film’s success. Without marketing, a film is most likely unknown. How would people find out about it and be interested in watching it? It must be marketed for potential viewers to know about it. There is also so much money put into these films, so marketing is a way of getting their money back and potentially making a lot more than what was used.  

    To begin with, Marketing is important because it brings attention to the film for us people to watch. If films weren’t marketed, there wouldn’t be an effective way to get the film across the world for viewers to see. The more effective the marketing strategy itself is, the more viewers the film will get along with the more money it’ll make. When marketing a movie, many production movies use the same marketing techniques. Starting off with the most used in my opinion, merchandise. For example, the movie “Black Panther” used various sorts of merchandise such as clothes and toys. When marketing, the production company uses their merchandise to target a specific age group or people with the same interests. When a toy is used for marketing, it most likely targets a younger person, but a shirt can be used to target anyone interested. Special events are also used among many production films. One out of the many special events for the movie “Furious 7”, the ride “Fast and Furious-Supercharged” was built in the Universal Studios Hollywood theme park. From personal experience, this ride was filled with many people in line waiting to ride it, so it was a successful technique. Cross promotion is also a marketing technique frequently used which is used for partners to expand through each other’s customer base. The movie “Jurassic World” used a few cross promotions. They partnered up with Sony and made a commercial about a behind the scenes sneak peek at the park and how it was produced using Sony technology. Jurassic World also partnered with Lego, Dairy Queen, and the candy Mike and Ike. Using real life interactions is a great way to market a movie and is used worldwide. Overall, all of these different marketing styles are used to promote a film effectively for everyone to enjoy.

       Secondly, companies use marketing as a way to make money and profit off of their film. When producing a film, the money made from it is distributed throughout many people who helped somehow in a certain way. For example, some money goes to the box office, investors, producers, etc. So, this makes it essential that the money that is put into making the film, is at least doubled to make any sort of profit off of it. “Beauty and the Beast” made approximately 1.3 billion dollars worldwide and the all-time adjusted ranking is 76 worldwide. With the help of various marketing techniques used all over the world, this movie was a success and they were able to profit a lot off of it. In the article, “How is a cinema’s box office income distributed?”, “In the example above, the investors had their initial money repaid ($30 million) and then received a further $1.8 million, representing a return of 106%,” was said. This is stating that the film industry received a tremendous profit from their movie although traditional investors didn’t. It made the film industry look very good. 

   In conclusion, marketing is the most important part of producing a movie. It is what makes the money and what gets people to enjoy the film. Various techniques are used to market a film and get It across the world. With this world-wide marketing, it is how money is brought into the film. Altogether, marketing is essential for movies to prosper. 

24 extract essay

The extract from 24 is a scene where two characters named Jack and Nina were in an interrogation room and Jack is over using his power and being violent. I feel as if the author is trying to convey the idea that police or anyone in that field abuse their power and tend to get very violent. The author wants the audience to know and feel and know what goes on during interrogations. As shown in many other movies, police usually think that using a scare tactic is a good way to get someone to confess. Police also get angry when the person isn't cooperating and take their anger out on them.  I think the author did a good job at getting his message across. All of the aspects he put together in the movie went good together and shows police abusing power. He used many different elements that helped develop the theme.
    In the beginning of the extract, it shows Nina in the main location, an interrogation room, and then it shows Jack opening the door and walking in. The interrogation room is a small room that has no surroundings other than a chair and a table. This ensures that the audience is focused only on the characters. Throughout the whole extract, the lighting is dark. Dark lighting is used to show negativity in movies, it also helped create suspense. After Jack walked in, A suspenseful, high-pitched song was added in. This non-diegetic sound builds more suspense as to what is going to happen and foreshadows that it isn't going to be good.
      The next scene that caught my eye was when Nina and Jack were arguing back and forth continuously. This was shown using a shot reverse shot. Even though thy mostly only throughout the extract, this scene was when everything was being explained to the audience. For example we found out why she was being interrogated.  By using a shot reverse shot, this shows the characters reactions when arguing with each other. You can see the anger in jack rising as Nina is talking. Speaking of talking, this scene is when dialogue was used the most. Dialogue is what makes up the movie and helps develop the theme along with their actions.
     In the next scene, Jack was shown pushing Nina towards the wall and choking her. Once he started to push her, a split screen was shown on the screen. The split screen was used to show the other detectives running towards the room since Jack was taking his anger out on Nina and was being too rough. Once the other detectives entered the room, an over the shoulder shot was used.   This particular over the shoulder shot caught my attention because the director used it to show Jack choking Nina from behind the other detectives shoulder. This showed the full shot of jack letting his anger off on Nina during the interrogation. Also while Jack was choking Nina, A close up shot was used. The close up shot showed Jack choking her and whispering ruthless things into her ear. This showed the rudeness of police. 
     I believe the actors intentions were to show the ruthlessness of police and how they don't care how they treat others. The director did a very good job in conveying that theme. His many different elements of the extract did good and all made sense when put together. He was also able to keep focus of the theme and not go off track.

CCR

Now time for my last post, the ccr reflection. The reason for this ccr is to reflect on this whole process we've been through. We were supposed to upload a 12-15 minute video answering certain reflection questions. For the first two questions I talked about comedy conventions and how my movie represents social groups and issues. I also added clips from my movie to justify some of my statements. The next questions are about my product engaging with audiences and how would it be distributed as a real media text? I talked about the movie overall and how it would catch the audiences attention. Alike the first question, I added clips from the movie as well. I also talked about how I would get it out for the world to see. The third question is about my production skills throughout the project. For this question, I reflected on my progress. Not only did I talk about my production skills throughout this task, but I talked about how I've grown throughout this whole school year. For the final question, I talked about how I integrated technologies in this progress. I mentioned all of the websites I used. I also talked about what I used to film and edit. Thats the end of the questions! Despite this world-wide pandemic, I'm glad I was able to finish everything. Due to the pandemic, we were allowed an extension to finish. I had everything finished prior but I took the time to fix everything. This is the end of mu blogging career sadly. Well, this is goodbye!

Movie

This is my final task! This was the third and last video that we had to shoot (not including the CCR). For this task, We had to create the first two minutes of a movie. We were able to choose any genre we would like. My partner and I decided to choose comedy. We did a lot of research on the genre before filming. Unlike the other videos we filmed, this video was not allowed to be shot on school campus. This was somewhat of an obstacle because now we had to find our own time to film. For this video, I decided to use my phone camera and iMovie. Both of those were completely different than what I used for the last two projects. I believe both my editing and filming skills have significantly improved throughout the school year. honestly, there was a few things that got in the way of this whole process. First, it was hard to find time around my schedule. I was very busy with work but I eventually found time. Then, we were hit by a worldwide pandemic which changed many things. This pandemic got in the way of us filming. We weren’t able to get together and finish filming due to social distancing. I decided to just film the ending by myself. I made it work under the circumstances. I think it came out well.

Music video

Above is the second project I've filmed during this school year. For this task, we had to film a music video. We were allowed to film in any setting and use any song we liked. My group and I decided to choose the song 'Teenage Dream' by Katy Perry. While I filmed and directed the video, the two others in group and a few friends acted. We came up with an idea to film a day in the life of a teenager. So we all got together and went to the beach to film. We chose the beach because there was a lot of different things to do around that area. I filmed them doing normal things teenagers do at the beach like playing with each other in the water. The sun started to set and it started to get dark. We decided to go get ice cream and I filmed that as well. After ice cream they went to go look at puppies and then eventually they departed ways. I think the song fit well with the movie because the song was basically about teenage dreams. The music video was more like a montage because no one was lip syncing and acting out the lyrics. Not only that, it was a whole bunch of videos put together. I think this video was put together nicely. This was the second and last video I used a school camera and pinnacle studios in. I think I improved with every video I've filmed this year. Like the last video, this video had little to no obstacles in the way. Now onto the next!

Commercial

The video I attached above is a commercial that I shot. This was the first video that I produced this year. When starting this video, I had no idea what to expect. I've never filmed nor edit a video before this. I was hoping that it would be easy and not too difficult. After all, it wasn't too hard. With only a few obstacles in the way, I got it finished in time. This commercial was an ad for Zephyrhills water. Me and my partner came up with the idea of filming a student at practice. During his practice, he got thirsty so he grabbed the water bottle out of his book bag. The actor used many persuasive words to get the audience to try the product. I also decided to use an upbeat song. I chose that particular song so it could catch the audiences attention. I think it was a good addition to the video.  They way I edited the video was so it looked similar to a normal Zephyrhills commercial. I used the same types of titles and format. Zephyrhills commercials also usually use an upbeat song like I did. The way we ended the commercial with a voiceover is also used in their commercials. The actor stated all of the facts and everything about the water.

Re-editing blog

  Hey there! I recently finished editing my movie. Editing the rest of the video was easy and straightforward since I already taught myself how to use the software I am currently using. iMovie has been a great software. First I started with sending the scenes to my computer After I sent them and placed them in the order I wanted, I added transitions. I then added all of the titles. I put the titles in different places for each one. I only did the titles that were mandatory. After the titles, I added the music. For the music, we were told to use a royalty free music site. Every time I would find a song that I thought would fit in best with the movie, it would try and make me pay. I finally found one that fit in well and was free. I think the song developed the plot of the movie and gave it more of an exciting movie.  I used a copyright free song from the website www.fesliyanstudios.com. Overall, I believe my movie came out pretty good. I'm proud of myself for doing what I have done under these circumstances.  Well, this is the end of it all. Bye! Nice blogging with you.