Asses the importance of marketing in the media area you have studied.
After years and years of making a film, eventually the film has to be marketed. If the film isn’t marketed, then it would be a waste to make the film in the first place. Marketing is very essential for a film’s success. Without marketing, a film is most likely unknown. How would people find out about it and be interested in watching it? It must be marketed for potential viewers to know about it. There is also so much money put into these films, so marketing is a way of getting their money back and potentially making a lot more than what was used.
To begin with, Marketing is important because it brings attention to the film for us people to watch. If films weren’t marketed, there wouldn’t be an effective way to get the film across the world for viewers to see. The more effective the marketing strategy itself is, the more viewers the film will get along with the more money it’ll make. When marketing a movie, many production movies use the same marketing techniques. Starting off with the most used in my opinion, merchandise. For example, the movie “Black Panther” used various sorts of merchandise such as clothes and toys. When marketing, the production company uses their merchandise to target a specific age group or people with the same interests. When a toy is used for marketing, it most likely targets a younger person, but a shirt can be used to target anyone interested. Special events are also used among many production films. One out of the many special events for the movie “Furious 7”, the ride “Fast and Furious-Supercharged” was built in the Universal Studios Hollywood theme park. From personal experience, this ride was filled with many people in line waiting to ride it, so it was a successful technique. Cross promotion is also a marketing technique frequently used which is used for partners to expand through each other’s customer base. The movie “Jurassic World” used a few cross promotions. They partnered up with Sony and made a commercial about a behind the scenes sneak peek at the park and how it was produced using Sony technology. Jurassic World also partnered with Lego, Dairy Queen, and the candy Mike and Ike. Using real life interactions is a great way to market a movie and is used worldwide. Overall, all of these different marketing styles are used to promote a film effectively for everyone to enjoy.
Secondly, companies use marketing as a way to make money and profit off of their film. When producing a film, the money made from it is distributed throughout many people who helped somehow in a certain way. For example, some money goes to the box office, investors, producers, etc. So, this makes it essential that the money that is put into making the film, is at least doubled to make any sort of profit off of it. “Beauty and the Beast” made approximately 1.3 billion dollars worldwide and the all-time adjusted ranking is 76 worldwide. With the help of various marketing techniques used all over the world, this movie was a success and they were able to profit a lot off of it. In the article, “How is a cinema’s box office income distributed?”, “In the example above, the investors had their initial money repaid ($30 million) and then received a further $1.8 million, representing a return of 106%,” was said. This is stating that the film industry received a tremendous profit from their movie although traditional investors didn’t. It made the film industry look very good.
In conclusion, marketing is the most important part of producing a movie. It is what makes the money and what gets people to enjoy the film. Various techniques are used to market a film and get It across the world. With this world-wide marketing, it is how money is brought into the film. Altogether, marketing is essential for movies to prosper.
