music video research

      We just finished our commercial for media studies. It was pretty easy but we had some challenges. I learned how to use pinnacle studios and how to use a camera. Pinnacle studios was an easy software to use and helped with the outcome of our commercial. I think this project will be easier because now we have all the equipment that works. We'll also get used to the equipment that is being used.  I'm excited to start working on the music video it seems like fun which we are now starting.
      Our song is Teenage Dreams by Katy Perry, it's from the pop genre. During our group discussion we had between Nights Like this by Kehlani and Ty Dolla Sign. We ended up using Teenage Dream because as teenagers we can relate better to it, it's also a great song to get some friends together to drive around and go to the beach with. It'll be kind of like a vlog experience, but of course it's a music video. This song is saying how we feel like we're in a teenage dream being with our friends and the person we like or in a relationship with. This song is a good song for a music video too because the song isn't to hype nor slow. Songs like these make it relatively easy to plan a great music video. The genre of pop is a very unique genre, It has a variety of variations within it. Pop can be almost anything, there’s country pop, Christian (gospel) pop, and so many others. Music videos within this genre are often circled around the theme of the song but every now and then you’ll have a few that won’t make sense to what the song is really saying.
         The conventions typically used in this genre are mainly eye level shots, pans, maybe a tilt every now and then, wide shots, and a few low angle shots. The sounds used are the song. There are times when they’ll fade the song out and play the sounds of the event taking place. As for editing, many times depending on the song they will edit it to give it a vintage type of look. Sometimes different types of lighting such as black and white were incorporated. For the costumes we will most likely be dressed normally, or like teenagers. Colorful clothes are worn alot. The most common used sound in it is digetic. There’s also a lot of voice overs used. I‘m very excited to start this music video!